life :: essays research papers

In the Bible, a book meant to be the word of God, condemns such things as murder, adultery and theft. I find it hard to desire that an all-powerful, all-knowing, infinitely-good being that created this world and everything in it would allow any of these things to occur. He would not only condemn them in an ancient book, only when abolish them altogether along with any other things evil. If God is supposed to be the heavenly father wouldnt he want and impose onto his children his goodness and dope out all evil? Aquinas also shows this non-existence through Objective 2 where he writes how it is expecting too much for something that can be accounted for be a few principles has been produced by many. There are other principles that can account for everything we see in our world supposing God did not exist. All things can be reduced to one principle, that of nature and therefore there is no need to suppose Gods existence. Once more I agree with his rationale of this subject, for it is logical to believe in a simple, visible, measurable concept such as the principle of nature, instead of something so complex it is near in-conceivable, and not able to be seen or measured. Nature could have accounted for the gradual development of mankind and scientific theories have given us explanations for the existence of nature and proof of this gradual development. Our planets creation has been explained as a result of The Big Bang and mans development from a single-cellular organism to the multi-cellular, intelligent man of today by evolution. I agree with both of doubting Thomas Aquinas Objectives and it is mainly because of these two arguments that I, myself do not believe in the existence of

A Good Man Is Hard To Find Essay -- English Literature

A Good Man Is Hard To decideThe story A Good Man is Hard To Find begins with a family planningto take a vacation to Florida. The grandmother who does not want totake the vacation in Florida is persuading the family. She has readabout a crazed killer by the name of the Misfit, who is on the run,heading for Florida. The mambas of her family ignore the grandmother.On the day of the trip, ironically, the grandmother is dressed in herSunday best. She is decked in white gloves and dark blue blue dress withmatching hat. She is the first one in the car and ready to go.OConnor is getting the reader to visualize the Southern culture. Thegrandmothers purpose of dressing this commission is to be recognized as alady, in case someone saw her dead on the highway. This tells me thegrandmothers thoughts of death are shallow. Later in the story, theMisfit says, in that respect never was a body that gave the undertaker a tip.(qtd, in DiYanni 202) The grandmothers readiness for death is anindicatio n that she does not want to go where there is a captive onthe loose. However, her read...

Feminist Criticism of Vice-presidential Nomination Acceptance Speech

Feminist Criticism of Vice-presidential Nomination Acceptance SpeechWomen began taking on political roles over a century ago as they fought for the compensate to be recognized within the governmental system in the United separates. In 1920,the Nineteenth Amendment was added to the Constitution which gave women the rightto vote. Since then, women have made leaps and bounds within the political sphere.However, these expansive steps were not taken easily. Constant negotiation isnecessary for women in political positions. Women must negotiate between identities,values, and ideologies in order to achieve political status.Women are constantly negotiating identities between spaces and battlingstereotypes based on a presupposed particular set of kind arrangements respectingmale and female sexual and reproductive relations which was assumed to be natural(Clark 168). This division creates a humankind and private sphere by articulating cardinal set ofrules for the private sphere and anothe r set, quite different, for the public sphere (168).Traditionally, the public sphere is viewed as the sphere for men and the private is wherewomen belong (Wischermann 185). sex dichotomies cause the marking of theprivate sphere as womans realm, in which work is performed out of love, and reflecton the way boundaries between the private and public are drawn in the context ofpatriarchal power structures (185). Women, therefore, have been limited to the privatesphere which focuses on family and home. This limitation for women often dictates theirbehavior and oftentimes dictates the political platforms of women who enter politics(185).Throughout the Womens Movement, women strived to characterize the privateas also... ...therhoos and Political Involvement The Construction of Genderand Political Identities. Feminism and Psychology. 2000 486-491.Clark, Lorenne M. G. Women and the State Critical Theory- Oasis or Desert Island?.Canadian Journal of Women and the Law. 1992 166-.Coletti, Eli sabetta. Geraldine Ferraro. Christian Science Monitor. kinfolk 199923-.English, Leona M. Negotiations in Third Space. The Journal of the Britain and IrelandSchool of Feminist Theology. September 2004. 97-.Farrell, Thomas J. The Female and Male Modes of Rhetoric. College English. April1979 909-921.Fox, Richard L. and Schuhmann, Robert A. Gender and the Role of the City Manager.Social Science Quarterly. June 2000 605-.Wischermann, Ulla. Feminist Theories on the Separation of the Private and the Public aspect Back, Looking Forward. Women in German. 2004 184-.

Discuss How Art Can Be Used To Promote, Reflect Or Challenge :: essays research papers

Discuss how art can be used to reflect, promote, or challenge cultural beliefs.Art, throughout the times fix reflected, promoted and challenged the cultural beliefs of troopsy different societies. To reflect a culture or order the artwork must create or suggest a situation impression of that era. To promote the cultural beliefs of a society the artwork must encourage and support the beliefs. For the artwork to challenge the beliefs it must question tradition. Gislebertus and Michelangelo promote and reflected the society and religion in which they belonged whereas Kruger and Serrano reflected yet challenged their society and religion. Gislebertus was a "sculptor of genius" of the Romanesque period. His sculpture of the last Judgement in progress on the West myringa of St. Lazare, Autun, France in 1130, reflected and promoted the strong Christian beliefs of this society. This artwork is extremely detailed and reveals many Christian icons and symbols. In the middle of the artwork is Christ, who is the focus of the composition and on all side of him are devils and angles blowing their trumpets. The weighing of souls is depicted throughout the artwork and next to each scale, are angles and devils competing for each soul. Below Christ are the dead rising, unmatched being "plucked" from the earth by giant hands. Here humanitys pitiful weakness in revealed in these terror stricken flock as the angles summon them to judgement. The devils have legs which end in sharp claws and lean from hell as they drag souls in and are accompanied by hollo and roaring demons. Gislebertus sculpture was affective in influencing and inspiring the viewers of his artwork as he created a sense of terror and fear by disclosure the awful consequences for the damned which encouraged the viewers to follow the Christian and as a result increased the power of the church. Gislebertus was commissioned to depict biblical stories as the majority of the population was illite rate and this was the only way which Gods message could be heard. Therefore, Gislebertus reflected the Christian dominated society and promoted the Christian religion.Michelangelo also reflects and promotes his Italian Christian dominated culture and the religion itself through his artwork. Michelangelos fresco in the Sistine Chapel, Italy, was created between 1508 and 1512 and depicts the most solemn biblical story of the creation of man in the High Renaissance style. The large size of 1818" X 922" reflects the grandness and power of the God and the church.

Turmoil of Milton’s World Reflected in Milton’s Paradise Lost Essay

The Turmoil of Miltons World Reflected in Paradise Lost To explain the ways of perfection to men (Invocation, 26) Milton loftily proclaims his goal in writing Paradise Lost. He will, he asserts, clarify many ambiguities of the Bible itself. Thereby begins one of the greatest epic poems in literary history and the fight of the sexes is raised to new heights. Milton claims to be the mouthpiece of immortal. If so, God was quite the rhetorician, not to mention misogynist. A being of absolute reason, he fails to understand how his reasonless creations ignore be devoid of allegiance to his person. A strict and orderly God, he brings a case against his own brain-children, and thus condemns himself. Allegiance is a key takings in untying the political knot fastened in Paradise Lost. Allegiance between creator and created, between king and subject, between man and woman. go and Eve owe God allegiance for their lives. Genesis doesnt address this the idea is implicit in the text. In Ge nesis, we are led to believe that God wished for his creations to be faithful and obedient in accordance with his wishes. Milton, in personifying God and the first human beings, takes this concept one step further. In bringing God down to man through the vehicle of the epic poem, Milton attributes to God the capacity for reason. God does not act arbitrarily each action is planned with a specific end in mind. Loyalty is important because it can be used, in the field of reason, to prove innocence. Innocent beings have no understanding of inferiority, power, or debt and therefore no grasp of even the necessity for loyalty. Miltons God is a God of reason but his creations, Milton asserts, were wholly innocent. The question, then, that Genesis poses and Milton a... ... New York W.W. Norton & antiophthalmic factor Company, 1993. Crossman, Robert. Reading Paradise Lost. Bloomington Indiana University Press, 1980. This book is the experience of reading Paradise Lost as Robert Crossman reads it. It was helpful in that it offered a clear interpretation of the events and passages in the book. Crump, Galbraith M. Approaches to Teaching Miltons Paradise Lost. New York The Modern Language Association of America, 1986. This book was meant as a guide for teachers trying to teach Paradise Lost, but in doing so contained some interesting ideas on the work and its purpose. Patrides, C.A. Miltons Epic Poetry. Baltimore Penguin Books, 1967. This book is a collection of essays concerning Miltons Paradise Lost. The reading of it helped to expand my understanding of the scope of the book, and it besides helped to thoroughly overwhelm me.  

Turmoil of Milton’s World Reflected in Milton’s Paradise Lost Essay

The Turmoil of Miltons World Reflected in Paradise woolly To explain the ways of god to men (Invocation, 26) Milton loftily proclaims his goal in writing Paradise muzzy. He will, he asserts, clarify many ambiguities of the Bible itself. thereby begins one of the greatest epic poems in literary history and the war of the sexes is raised to new heights. Milton claims to be the mouthpiece of God. If so, God was quite the rhetorician, not to maintain misogynist. A being of absolute reason, he fails to understand how his reasonless creations can be devoid of allegiance to his person. A strict and orderly God, he brings a case against his own brain-children, and thus condemns himself. faithfulness is a key issue in untying the political knot fastened in Paradise Lost. Allegiance between creator and created, between king and subject, between man and woman. Adam and Eve owe God allegiance for their lives. Genesis doesnt address this the topic is implicit in the text. In Genesis, we are led to believe that God wished for his creations to be faithful and obedient in accordance with his wishes. Milton, in personifying God and the starting time human beings, takes this concept one step further. In bringing God down to man through the vehicle of the epic poem, Milton attributes to God the capacity for reason. God does not act arbitrarily each action is planned with a specific end in mind. Loyalty is important because it can be used, in the field of reason, to prove innocence. Innocent beings have no understanding of inferiority, power, or debt and therefore no grasp of even the necessity for loyalty. Miltons God is a God of reason but his creations, Milton asserts, were wholly innocent. The question, then, that Genesis poses and Milton a... ... New York W.W. Norton & Company, 1993. Crossman, Robert. Reading Paradise Lost. Bloomington Indiana University Press, 1980. This book is the experience of reading Paradise Lost as Robert Crossman reads it. It was hel pful in that it offered a clear interpretation of the events and passages in the book. Crump, Galbraith M. Approaches to Teaching Miltons Paradise Lost. New York The Modern Language Association of America, 1986. This book was meant as a guide for teachers trying to teach Paradise Lost, but in doing so contained some interesting ideas on the work and its purpose. Patrides, C.A. Miltons Epic Poetry. Baltimore Penguin Books, 1967. This book is a collection of essays concerning Miltons Paradise Lost. The reading of it helped to expand my understanding of the scope of the book, and it also helped to thoroughly overwhelm me.  

Creativity vs. Psychological Health of Anne Sexton

A number of creative psyches have taken their own lives, including John Steinbeck, Ernest Hemingway, Sylvia Plath, and more other writers. The large number of such cases suggests that there may be a functional relationship between creativity and psychological wellness. This relationship seems to vary across domains, with the rate of suicide specially high in certain groups of artists. This may suggest that there may be something unique to those domains that either draws suicide-prone persons into the domain or has an impact on the individual such that suicide is considered and often attempted.When the poem compose by Anne sacristan entitled Her Kind you can closely comp atomic number 18 how Annes genial health affected her poetry and how her poetry affected her mental health. The American Pulitzer Prizewinning poet Anne Sexton took her own life in 1974 via carbon monoxide poisoning beforehand reaching the age of fifty. Her life and work are peculiarly interesting because her p oetry was clearly tied to her own psychiatric treatment. She began writing with only give formal education (a high school diploma), but after being published she was given honorary degrees from some(prenominal) universities, including Tufts, Radcliffe, and Harvard.Sextons poems, many dealing with suicide, read together with richly researched recent biography, enhanced by biographers access to tapes of Sextons sessions with her psychiatrist and by foreword by that psychiatrist, permit unusual opportunity to understand the interrelationship of her illness, her treatment, and the significance of suicide in her life. Whatever was on her genius seemed to come out in her poetry whether it was astir(predicate) sex, madness or death. Readers tend to be noble in their praise, celebrating the poetry primarily because it so fully and openly reveals Sextons person-to-person pain (Anne).Basically, the speaker of Her Kind is outcast because she is powerful. Traditionally, smart set expec ts women to lead sheltered lives. Women are to be obedient, quiet, and timid. They are viewed as gentle and kind, not dreaming evil (Line 3, Sexton). The modern, liberated woman completely shatters this tradition by courageously speaking her mind and living an independent life. She is empowered as she seeks education and a stable career instead of a domestic life. Since the modern woman does not fusillade the traditional label, A woman like that is not a woman quite (Line 6, Sexton).Society would view this line of the poem as a negative slam on the modern woman and paraphrase it by saying, Shes not quite right in the head therefore, she does not belong here in civilization. Anne Sexton was a poet and a woman, but most importantly, she was an outcast. Subjected to nervous breakdowns and admitted to a neuropsychiatry hospital, Sexton must have been all too familiar with the staring eyeball and the judging minds of the public. Just being a woman in todays world often can be enough to degrade a person in the publics eye, let alone being labeled as a crazy woman.But Anne Sexton did not let society remain unchallenged in its views. She voiced a different opinion of women through poetry. In Anne Sextons Her Kind she embraces societys negative stereotype of modern, liberated women and transforms it into a positive image. Two voices, the voice of society and the voice of Anne, duel about the issue of the stereotype of modern women. Like Anne Sexton, the speaker in this poem is an outcast woman. Sexton was born in mamma on November 9, 1928, to Mary Gray Staples and Ralph Churchill Harvey, who were known to drink regularly and sometimes heavily.They were somewhat prominent and quite socially active. Scholars suggest that they may have cute their social engagements over their family responsibilities. There is some evidence that Sextons mother was jealous about her very early writing (Long). Sexton did not have plain creative aspirations, but instead seemed to think more about a family of her own. At one point her mother accused her of plagiarism and had that particular writing examined. It was deemed to be original, but many scholars suggest this incident affected Sextons relationship with her mother.Sextons aunt on her fathers side attempted suicide in early childhood, lived several decades in an apparently stable marriage, and eventually committed suicide just before she turned seventy. The family believes that if her aunts suicide had any sort of influence on Sexton, it was in all probability informational (e. g. , the aunt modeling suicide) rather than genetic. Biographers place great emphasis on Sextons psychiatric treatment, which was significant as evidenced by the content of her poetry. And, it is possible, given her nonconformism that Sexton suffered from a borderline personality disorder.There are reports of her schizophrenic language, for instance, as well as her tendency to enter some sort of trance at the end of her psychiatric treatment sessions. She apparently did not want to end the sessions, perhaps because of emotional and social needs. Sextons writing seems so personal she is often labeled a confessional poet Anne did not agree with this title and preferred to be called a storyteller (Middlebrook). For instance, in her poem titled Her Kind she writes, A woman like that is not a woman, quite. I have been her kind (Sexton).Many people would automatically assume that Anne was speaking about herself in her poem, especially according to those who believe her poetry is confessional. But in solidity, she considered the speaking I in her poetry as a literary rather than a real identity (Middlebrook). Not everything she wrote was necessarily about her but rather perhaps a form of therapy. Diane Middlebrook believes Sexton conveys the terms on which she wishes to be understood not victim, but a witness (Middlebrook). Through reading Anne Sextons poem Her Kind we get a better understanding of Anne herself.She was a muscular character who used her writing as therapy. Doctors never knew that her writing would have such an impact on the world. She writes specifically in her poem Her Kind about what she went through in society as a woman. Through Annes writing it improved her mental health. It was an outlet for her feelings. Her writing was true and honest and something many women would never talk about much less publicly write about. Her mental health inspired her creative writing which in turn helped her mental health to some degree. Her honest writing became her outlet and a way of therapy.Works Cited Anne (Harvey) Sexton. American Writers A Collection of Literary Biographies. Ed. A. Walton Litz. New York Charles Scribners Sons, 1981. Literature vision Center. Gale. University of South Carolina Libraries. 6 Apr. 2009 . George, Diana Hume. Oedipus Anne The Poetry of Anne Sexton. Oedipus Anne The Poetry of Anne Sexton. University of Illinois Press, 1987. Rpt. in Contemporary Literary Cr iticism. Ed. Daniel G. Marowski and Roger Matuz. Vol. 53. Detroit Gale Research, 1982. Literature Resource Center. Gale. University of South Carolina Libraries. 7 Apr. 2009

Google Versus Microsoft: Clash of the Technology Titans

Google founded by Larry Page, Sergey Brin and established at 1998, they focus on cooperation in internet serve and products such as search, softw atomic number 18 and online advertisement and mobile phone. Microsoft Corporation is a softw be alliance that improves manufactures, expose PC, supply, licenses and aid variety products and service involve to computation. They ar found by peckerwood Gate and Paul Allen at 1975, they are the near muscular Ameri so-and-so bundle connection worldwide and realize various customer. Microsoft and Google harbor been the most powerful technology markings worldwide in America until nowadays.Both of them have specific features, achieve on the market and quarter many customers in the world. However, each of them wants to be on the top and dominates the technology market so the conflict is definitely happen. 1) Define and compare the note strategies and bloodline assumes of Google and Microsoft. Google were only a search play alon g at that age, but with new(a) system PageRank search algorithms which are analyzed relationship between websites by the number of specific pages and the immanent within those pages.Also, with online announce service, Google can earn various profits like posting the content of any company on the top of website, using Pay-Per-Click (PPC) and so on. Also, the company extents base and adopt acquisition that permit them to require the instant(prenominal) search securenesss and variety of Web-based products. With those strategies, they make Google become the best searching service in the world. Moreover, Google believes that online application is handout to be big businesses in the early, beca determination its center searches and search-advertising business mature.Also, with the breeding of internet may resign computing tasks in order to be enforced through the website, we can sit on computer and remote control as well as save data centers kind of than our scope. It is ca lled as obliterate computing and it is core to Googles business model moving forward. Microsoft achieved on the market through the strength of its Window operating system and home desktop productiveness applications. Also, they diversify their operating system and adopt acquisition loads of company to extent their position as well as produce various products that mixture more specific features.In addition, they supply variety computer software for desktops and servers. They are also corporate with mobile phone industries. Microsoft and its products are nevertheless staples for businesses and engagementrs bet to engender their productivity with computer. For the business model, Microsoft has achieved in establishment the model of desktop computing. Microsofts objection is research and development the Internet but they need to change over users to have using the desktop as the focal point for computing tasks. 2) Has the Internet taken over the PC desktop as the center of the serve? wherefore or why not?No, the internet cannot be taken over by the PC desktop. Because of, consumer may use mobile phone, notebook and so on in order to connect internet immediately at anywhere. Especially, 4G is recently released so it allows user can access internet at the fastest speed or Wi-Fi is also a best way to connect internet. With the positive effect of internet, user can save, d acceptload and store data which is called as cloud computing or send data to other person on our mobile phone or notebook. Therefore, consumer does not need to spend lots of time on desktop to perform computing tasks.Therefore, the internet makes hoi pollois life become easier and comfortable. 3) Why has Microsoft attempted to gain ground chawbacon? How does it coin its business model? Do you believe this is a good move? Microsoft wants to acquire Yahoo because they desire to improve its Internet presence. Yahoo is internet corporation which is demand development in web portal, Sear ch engine Yahoo, social media website, advertisement, Yahoo New and so on, they are one of the most famous brand worldwide. So, if Microsoft acquires Yahoo, they can improve in promotion, news, service, web-design.In addition, Microsoft wants to ruin the threat of an advertising deal between Google and Yahoo. Google is a one of the most dangerous opponent to Microsoft. Also Googles technology keeps improving and arise lots of profit per search. Therefore Microsoft needs to reduce the development as well as presence of Google on the market. routine to Microsofts new goal, they must achieve in innovate and disrupt in search, win in display advertisement, reinvent portal and social media experiences. Yahoo is a company that consist all of these elements and it appropriates to Microsofts campaign.They would focus on developing the internet by acquiring Yahoo. However, desktop computing from Microsoft should be change because the market theatrical role of desktop on the market is decre asing significantly while the important of internet is wider. As a consequence, the market share in Microsoft would be at rest(p) down too. In my opinion, this is a good move for Microsoft. Although, the number of user for desktop computing is decreasing significantly but if they acquire successful Yahoo which is focus on internet. Microsoft can diversify their product and service into new ways.Internet is growing so fast stratum by year and attracting a colossal number of users worldwide, so Microsoft should follow the needs of users to increase the market share as well as revenue. 4) What is the significance of Google Apps to Googles future success? Google Apps is a series of Web-based applications that include Gmail, immediate messaging, calendar, word processing, presentation and spreadsheet applications (Google Docs) and tools for building collaborative Web sites. These systems are more simpler and not complex instead than Microsofts home applications.Google offers those a pplications for free to arise attractive and improve the Googles presence on the market. Meanwhile, customer must pay for Microsofts Office applications and they are quite expensive. Therefore, with Google Apps, they can compete and minimize the power of Microsoft. In addition, with the development of internet, Google allow user download their application for free on internet. Also, Google Apps act with Iphone, extragalactic nebula S3,4 to bring their applications adjacent to consumer. Google offers Premier editions which is cost $50 per year per user whereas Microsoft offers $500 per person to own their applications.Therefore, Google offers a cheaper price than Microsoft. In the future, Google Apps may attract many consumer rather than Microsoft and help Google gain more profit and push up the power of Google. However, Microsoft Office had been make and spent various dollars for a dour year agone to research and develop, attract a huge number of user and they know how to use t hese application. As a result, consumer may be substantial to switch to Google Apps because it is a new systems, user has to learn how to use it and probably generative error at anytime. Therefore, Microsoft Office is a big barrier that prevents the development of Google Apps in the future.5) Would you use Google Apps instead of Microsoft Office applications for computing tasks? Why or why not? No, I would not use Google Apps instead of Microsoft Office application. In my opinion, Google Apps is quite a new system, it is simpler and cheaper than Microsoft Office. However, Google Apps is designed for users who use computing task at the first time. It is all about fundamental version of Microsoft so consumer allow for learn how to use computing task efficiency. But, Microsoft Office had been existed for a long time ago and attracted many consumer as well as high direct of satisfaction.Nowadays, most volume use Microsoft Office as their first choice, they can pay for them, and even it is quite expensive. But the operation and system from Microsoft Office are very passkey and interact fully with computing tasks. Even when consumer uses Macbook, Imac, they download software from Microsoft like window 7, 8 to use Microsoft Office. Although, Apple create iWork but there are little people use that system. Therefore, I will follow Microsoft Office and continue to use it as my best choice. 6) Which company and business model do you believe will prevail in the epic struggle?Justify your answer Both of Microsoft and Google are the most popular on the market worldwide. Microsoft has built and developed computing tasks for a long time ago. Also, their product and service are draw attraction from many users, they satisfy consumers need and what they want. In addition, Microsoft diversifies to mobile industry by cooperate with Nokia. They are also creating lots of special software that many consumers use such as window 7, 8, XP. Microsoft believes that desktop computing will dominate the market in the future but with the developed internet, desktop computing is no longer use.Internet is now the most important for consumer. Google is a company that very good in development their product and service related to internet. With search engine, advertising, web-base, Google Apps, Google App Engine (allow programmer creates their own application), they allow user performs computing task through internet, user can use mobile phone, notebook to connect internet and integrate with these applications. With this business model of Google, they attract various users worldwide and improve the presence of Google. Therefore, Google may prevail in this dispute compare to MicrosoftConclusion Microsoft is stronger in development computing task, desktop and software. They have fit consumer and attracted many users. However, Google makes all computing task through internet. This is a thing that Microsoft cannot be better than Google. Because of internet is the most nece ssary thing in peoples lifetime. Therefore, computing task operates through internet is extremely important. And Google achieved on this way. Therefore, they will keep growing in the future, invent modern products, services, software and interact with mobile industry.Google Versus Microsoft Clash of the Technology TitansIntroductionGoogle founded by Larry Page, Sergey Brin and established at 1998, they focus on cooperation in internet services and products such as search, software and online advertisement and mobile phone. Microsoft Corporation is a software corporation that improves manufactures, produce PC, supply, licenses and aid variety products and service involve to computing. They are found by Bill Gate and Paul Allen at 1975, they are the most powerful American software company worldwide and attract various customer. Microsoft and Google have been the most powerful technology brands worldwide in America until now. Both of them have specific features, achieve on the market a nd attract many customers in the world. However, each of them wants to be on the top and dominates the technology market so the conflict is definitely happen.1) Define and compare the business strategies and business models of Google and Microsoft. Google were only a search company at that time, but with new system PageRank search algorithms which are analyzed relationship between websites by the number of specific pages and the essential within those pages. Also, with online advertising service, Google can earn various profits like posting the content of any company on the top of website, using Pay-Per-Click (PPC) and so on. Also, the company extents infrastructure and adopt acquisition that permit them to require the fastest search speeds and variety of Web-based products.With those strategies, they make Google become the best searching service in the world. Moreover, Google believes that online application is going to be big businesses in the future, because its center searches a nd search-advertising business mature. Also, with the development of internet may allow computing tasks in order to be enforcedthrough the website, we can sit on computer and remote control as well as save data centers rather than our desktop. It is called as cloud computing and it is core to Googles business model moving forward. Microsoft achieved on the market through the strength of its Window operating system and Office desktop productivity applications.Also, they diversify their operating system and adopt acquisition lots of company to extent their position as well as produce various products that mix more specific features. In addition, they supply variety software for desktops and servers. They are also corporate with mobile phone industries. Microsoft and its products are nevertheless staples for businesses and users look to develop their productivity with computer. For the business model, Microsoft has achieved in establishment the model of desktop computing. Microsofts ob jection is research and development the Internet but they need to convince users to keep using the desktop as the focal point for computing tasks.2) Has the Internet taken over the PC desktop as the center of the action? Why or why not? No, the internet cannot be taken over by the PC desktop. Because of, consumer may use mobile phone, notebook and so on in order to connect internet immediately at anywhere. Especially, 4G is recently released so it allows user can access internet at the fastest speed or Wi-Fi is also a best way to connect internet. With the positive effect of internet, user can save, download and store data which is called as cloud computing or send data to other person on our mobile phone or notebook. Therefore, consumer does not need to spend lots of time on desktop to perform computing tasks. Therefore, the internet makes peoples life become easier and comfortable.3) Why has Microsoft attempted to acquire Yahoo? How does it affect its business model? Do you believ e this is a good move? Microsoft wants to acquire Yahoo because they desire to improve its Internet presence. Yahoo is internet corporation which is essential development in web portal, Search engine Yahoo, social media website, advertisement, YahooNew and so on, they are one of the most famous brand worldwide. So, if Microsoft acquires Yahoo, they can improve in promotion, news, service, web-design. In addition, Microsoft wants to ruin the threat of an advertising deal between Google and Yahoo. Google is a one of the most dangerous opponent to Microsoft. Also Googles technology keeps improving and arise lots of profit per search.Therefore Microsoft needs to reduce the development as well as presence of Google on the market.Turning to Microsofts new goal, they must achieve in innovate and disrupt in search, win in display advertisement, reinvent portal and social media experiences. Yahoo is a company that consist all of these elements and it appropriates to Microsofts campaign. They would focus on developing the internet by acquiring Yahoo. However, desktop computing from Microsoft should be affected because the market share of desktop on the market is decreasing significantly while the important of internet is wider. As a consequence, the market share in Microsoft would be gone down too.In my opinion, this is a good move for Microsoft. Although, the number of user for desktop computing is decreasing significantly but if they acquire successful Yahoo which is focus on internet. Microsoft can diversify their product and service into new ways. Internet is growing so fast year by year and attracting a huge number of users worldwide, so Microsoft should follow the needs of users to increase the market share as well as revenue.4) What is the significance of Google Apps to Googles future success? Google Apps is a series of Web-based applications that include Gmail, immediate messaging, calendar, word processing, presentation and spreadsheet applications (Google Docs ) and tools for building collaborative Web sites. These systems are more simpler and not complex rather than Microsofts Office applications. Google offers those applications for free to arise attractive and improve the Googles presence on the market. Meanwhile, customer must pay for Microsofts Office applications and they are quite expensive. Therefore, with Google Apps, they can compete and minimize the power of Microsoft. In addition, with the development of internet, Google allow user download their application for free on internet.Also, Google Apps interact with Iphone, Galaxy S3,4 to bring their applications closer to consumer. Google offers Premier editions which is cost $50 per year per user whereas Microsoft offers $500 per person to own their applications. Therefore, Google offers a cheaper price than Microsoft. In the future, Google Apps may attract many consumer rather than Microsoft and help Googlegain more profit and push up the power of Google. However, Microsoft Offic e had been built and spent various dollars for a long year ago to research and develop, attract a huge number of user and they know how to use these application. As a result, consumer may be hard to switch to Google Apps because it is a new systems, user has to learn how to use it and probably generative error at anytime. Therefore, Microsoft Office is a big barrier that prevents the development of Google Apps in the future.5) Would you use Google Apps instead of Microsoft Office applications for computing tasks? Why or why not? No, I would not use Google Apps instead of Microsoft Office application. In my opinion, Google Apps is quite a new system, it is simpler and cheaper than Microsoft Office. However, Google Apps is designed for users who use computing task at the first time. It is all about fundamental version of Microsoft so consumer will learn how to use computing task efficiency. But, Microsoft Office had been existed for a long time ago and attracted many consumer as well as high level of satisfaction.Nowadays, most people use Microsoft Office as their first choice, they can pay for them, and even it is quite expensive. But the operation and system from Microsoft Office are very professional and interact fully with computing tasks. Even when consumer uses Macbook, Imac, they download software from Microsoft like window 7, 8 to use Microsoft Office. Although, Apple create iWork but there are little people use that system. Therefore, I will follow Microsoft Office and continue to use it as my best choice.6) Which company and business model do you believe will prevail in the epic struggle? Justify your answer Both of Microsoft and Google are the most popular on the market worldwide. Microsoft has built and developed computing tasks for a long time ago. Also, their product and service are draw attraction from many users, they satisfy consumers need and what they want. In addition, Microsoft diversifies to mobile industry by cooperate with Nokia. They are also creating lots of special software that many consumers use such as window 7, 8, XP. Microsoft believes that desktop computing will dominate the market in the future but with the developed internet, desktop computing is no longer use. Internet is now the most important for consumer.Google is a company that very good in development their product and servicerelated to internet. With search engine, advertising, web-base, Google Apps, Google App Engine (allow programmer creates their own application), they allow user performs computing task through internet, user can use mobile phone, notebook to connect internet and integrate with these applications. With this business model of Google, they attract various users worldwide and improve the presence of Google. Therefore, Google may prevail in this dispute compare to MicrosoftConclusionMicrosoft is stronger in development computing task, desktop and software. They have satisfied consumer and attracted many users. However, Google makes all computing task through internet. This is a thing that Microsoft cannot be better than Google. Because of internet is the most necessary thing in peoples lifetime. Therefore, computing task operates through internet is extremely important. And Google achieved on this way. Therefore, they will keep growing in the future, invent modern products, services, software and interact with mobile industry.

Impact Of Global Crisis On Indian Economy Essay

AbstractThe Indian economy has shown considerable resilience to the international frugal crisis by maintaining one of the highest maturement rates in the world. The intensity of present economic meltdown is so high that it is beingness compared with the planetary economic recession in 1873, Great Depression of 1930s and East Asian crisis of 1990s. Global Financial Crisis is among the greatest fiscal challenges to the world economy which is originated in United States of America. The global economic slowdown is unprecedented in scale and has serious implications on form _or_ system of government formulation among emerging market. Currently India has one of the largest developing countries in the world. Its process was interrupted by the global financial turbulence that was started in 2008 with the bankruptcy of Lehman Brothers.Industries such as Information Technology, Pharmaceuticals, BPO, ITES, Textiles, Automobile and Banking & Financial Services Sector in India suffered s etbacks due to shrinking patronage and demand from western markets. Strong economic growth in the last decade combined with a population of oer a billion makes it one of the potentially largest markets in the future. This paper provides an overview of global financial crisis and its impact on the Indian deliverance. Keywords Global Economic crisis, Indian Economy, bring in Domestic Product, Foreign bespeak Investment, Balance of Payment. IntroductionEvery day the main headline of all newspapers is ab pop out our falling share markets, decreasing industrial growth and the overall negative mood of the economy. It is due to the world financial system is straightaway undergoing a global economic crisis of staggering proportions. The global financial crisis impacted India significantly, notwithstanding the sound banking system, negligible exposure of Indian banks to sub-prime assets and relatively well-functioning financial markets. The impact was mainly on account of Indias growing calling and financial integration with the global economy. What is Global Economic Crisis?Global economic crisis refers to an economic scenario where the economies of countries all over the world have taken a beating. Whenever thither is a global economic crisis, some companies pass on remove the employees for short span or for a long run. In that case along with recession, they will feel depression as well. An Economic Recession is a significant decline in economic activity spread across the economy, lasting more than than a few months, normally visible in real gross domestic product, real income, employment, industrial production, and wholesale-retail sales. An Economic Depression is a sustained, long-term downswing in economic activity in one or more economy. MethodologyLiterature review and secondary research has been used to support the range of the paper. The information related to the study was collected from the various books, magazines, periodicals, especially from the research reports and articles available over the internet, government websites etcetera The study covers the thoughts and writings of various authors in the stream of industry, academician, and research. Objective of the StudyThe present study focused on the origin of the Global Economic Crisis and to analyze the reasons and its impact on Indian Economy which examines the trends of GDP growth rates, Foreign Direct Investment, Financial Sector, and overall Balance of Payment etc. Causes of Global Economic CrisisThere are several implicit in(p) causes of the current global economic crisis. Most people believe that the major causes of the crisis include the following fraud and weak underwriting practices, uncontrolled population growth, unscrupulous alter practices, prolonged boom in house prices, massive borrowing binge in the United States and European countries, growing culture of weak regulation etc. Impact on Indian Economy(a) Impact on Indian GDP growth rateEconomic growth is the increase in economic value of the goods and services produced by an economy. With the help of a structural quarterly macro econometric model, this paper concludes that significant part of the fall in GDP growth by 2.8 per cent in 2008-2009 due to global economic recession anddepression. It is expected to show up growth about 1.5 per cent in 20092010 and now slowly is on the recovery side. Among the major developing countries, growth in India is expected to remain robust. Indias economy is expected to expand among 7.7 percent and 7.9 percent in 2012-2013, down from 8.5 percent in 2010.(b) Impact on Indian FDI inflowsDuring the period subsequent to dotcom burst, there has been an unprecedented rise in the cross-border flows and this exuberance was sustained until the occurrence of global financial crisis in the year 2008-09. When there was a significant deceleration in global FDI flows during 2009-10, the decline in FDI flows to India was relatively moderate reflecting robust equ ity flows on the back of strong rebound in domestic growth ahead of global recovery and sweetheart reinvested earnings reflecting better profit cleverness of foreign companies in India. However, when there had been some recovery in global FDI flows, during 2010-11. The report anticipates that foreign investments in India could increase by over 20 per cent in 2012-13. (c) Impact on Indian Balance of PaymentsFiscal 2009-10 has witnessed a global recovery after a crisis of severe worldwide proportions. The risks of economic crisis however remain, with need for caution in dealing with high public debt and unwinding of fiscal and monetary stimuli. The Indian economy also axiom a turnaround, registering 7 % growth during 2009-10, after touching a low of 5.8 per cent in the third and fourth quarters of 2008-09. The balance-of-payments situation improved on the back of a surge in capital flows and rise in foreign exchange reserves, which have been accompanied by rupee appreciation. (d) Im pact on Indian Financial SectorUntil the emergence of global crisis, the Indian economy was going through a phase of growing domestic investment financed by and large by domestic savings and sustained consumption demand. This overall improvement in macroeconomic performance in India was attributed to calibrated financial sector reforms that resulted in an efficient system of financial intermediation, albeit bank-based the rule based fiscal policy that reduced the drag on private savings and forward-looking monetary policy that balanced the short term trade-off between growth and inflation on a continuous basis. India, though initially somewhat insulated to the global developments, at last was impacted significantly by the global shocks through all the channels trade, finance and expectations channels. This raised the issue that whetherIndia is more globalised than what is perceived in terms of unoriginal trade openness indicators. Takeaways from the Global CrisisNo doubt, India h as been hit by the global economic crisis it is clearly due to Indias rapid and growing integration into the global economy. The Global economic crisis and the current sovereign debt crisis offer, m any regulatory and policy lessons that have come to the fore and are under various stages of implementation, I would swag some takeaways too much of anything is bad like leverage, liquidity, finance etc. models do not fully reflect the realities of life and excessive reliance on quantitative models is fraught with risk and Finance should serve the real sector and not the converse. ConclusionWhile the developed world, including the U.S, the Euro Zone and Japan, has plunged into recession, the Indian Economy is being affected by the spill-over effects of the global financial crisis, the strategy to counter these effects of the global crisis on the Indian economy and prevent the latter from any further collapse would require an effective departure from the dominant economic philosophy of t he neo-liberalism. It needs to be emphasized that implementation holds the key to bail out the Indian economy from the economic crisis. Our President Mr. Pranab Mukherjee has suggested that to reduce the pain of economic crisis, employers should cut wages all along the line to reduce costs, rather than retrenching workers and and then add to job losses.RBI needs to neutralize the outflow of FII money by unwinding the market stabilization securities that it had used to sterilize the inflows when they happened. Taxes including excise duty and usance duty should be reduced to lighten the adverse effect of economic crunch on various industries. Also, the government should try and improve liquidity, while CRR and SLR must(prenominal) be cut further. Perhaps growth will bounce back. And the success of Indian companies in 2012 will depend more than ever on their ability to tap into these new opportunities in emerging markets, especially as they look to counter depressed demand at home a nd increased risk in developed markets.ReferencesGotmare, Dr. Dilip and Deshmukh, Dr. Panjabrao . (June 2011). Global EconomicRecession Its Impact on Indian Economy. Available http//www.isrj.net/june/2011/Economic_GLOBAL_ECONOMIC_RECESSION.html. Prabhudesai, Arun. (August, 2011). Indian Economic Outlook 2011-12GDP growth at 8.2%. Available http//trak.in/tags/business/2011/08/01/indian-economic-growth-2011-12/. Sinha, Anand. (March, 2012). Impact on Indian economy from global crisis. Available http//www.indiainfoline.com/Markets/News/Impact-on-Indian-economy-from-global-crisis-Anand-Sinha/5381116279. (May, 2012). Indias economy A Bric hits the wall. Available http//www.economist.com/blogs/newsbook/2012/05/indias-economy. (2011-2012). Foreign Direct Investment Flows to India. Available http//www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=2513.

Natural Or Man Made Disasters Environmental Sciences Essay

With everything else being equal, the high congeries of C dioxide in the ambiance which has changed the climatic conditions great deal increase growing of some intellectual nourishment harvests like rice, wheat and soya bean. But the addition in temperature can act upon the clip and quality of turning season and a batch of psychic trauma is caused to the harvests as a consequence of inundations and checkerss. This means that hereafter of nutrient action in many states is at a significant hazard. It depends on how expeditiously several(predicate) states combat this job caused by planetary heating. ( Ranger & A Clark, 2012 )The proposal below let ins a connection between the effects of planetary heating with the intromission of genetically modified nutrient merchandises and additives as a counter to the job. genetically modifying nutrient can supporter in heightening output of harvest workss to do them resistant to rapidly altering climatic adaptions. They will assist the hu sbandmans grow nutrient economically and sustainably. ( gram nutrient, 2007But more of import is the fact that in that respect are certain jeopardies which are associated with these modified nutrient merchandises. These jeopardies and hazards must be eliminated to undertake safe nutrient supply to flock. Besides the multitudes should be educated some the benefits of these nutrient merchandises that helps them to do better determinations some their nutrient ingestion and protects them from the harmful effects of planetary heating. Different advertisement techniques like cusps, booklets and telecasting advertizements can help in this respect.IntroductionWith the rise in the stratum of C dioxide in the ambiance and the subsequent planetary heating has led to an addition in temperature by 0.8 degree Celsius and is estimated to lift by 1.4 to 5.8 grade Celsius between the 21st century. This quandary will go on unless the emanation of green house gasses is halted. Among these gas es carbon dioxide contributes the most towards the heating, an tenderness of 60 % in the following century. ( Hartman, Nippert, Orozco & A Springer, 2010 ) This addition in the atmospheric temperature and alteration in the form of rainfall with utmost conditions conditions like inundations, storms and checkerss is taking to uninventive land for illustration in Southern Europe. The high degree of H2O and addition in temperature can besides ensue in H2O logging, plagues and diseases. ( Quested, Cook, Gorris & A Cole, 2010 )Consequence OF GLOBAL WARMING ON FOOD PRODUCTIONIn stead of the harm clime brings to agriculture it becomes apparent that harvest and nutrient production has a close nexus to planetary heating. Hence I agree to the claim that planetary heating effects the production and handling of nutrient in the developed states and undeveloped states because of burning of fossil fuels through industrialisation. The alterations in clime influence the growing of plagues and mi crobic growing of macro environment. Hence it leads to biotic diseases imputing to fungi, bacteriums and viruses. Other abiotic facets like air pollutants influenced the production and wellness of workss. These factors besides affect the safety of nutrient. ( Jaykus, Woolridge, Frank, Miraglia, Gollop & A Tirado ) Furthermore apart from these direct effects, the indirect effects of climate lead to revenue enhancement or levy systems in all countries of nutrient production. This would supercharge the monetary value and handiness of different types of nutrient and influence the process of production that involves addition sum of emanation of green house gases. This will finally take to less ingestion of meat due to its increased monetary value. ( Quested, Cook, Gorris & A Cole, 2010 ) The clime alteration besides affects the nutrient fabrication and trade. Upcoming dangers in primary production can impact the working of the safety guaranting procedures needed to expeditiously restri ct those dangers and observe safety of the finished merchandise. Furthermore, the rise in mean temperature can increase the hazard to hygiene linked with storing and transporting nutrient merchandises. ( Jaykus, Woolridge, Frank, Miraglia, Gollop & A Tirado )GENETICALLY MODIFIED FOODIn order to turn over benefits from Earthaaa?s nutriment such nutrient has to be produced that bears the alteration in climatic conditions. The solution lies in genetically modifying nutrient and usage of additives and conserves. Genetically modified nutrient or harvests are the 1s that are produced through modern techniques in microbiology and the scientific discipline of agribusiness. They are made to better some traits that assoil them modified to peculiar topographic points and countries. on that point advantages are that they are immune to plagues and diseases hold more foods and can defy climatic alterations caused by planetary heating. There is an addition in the growing of these nutrient me rchandises in United States since 1996. They include companies that invest in bring forthing nutrient that are immune to checkerss and inundations. ( Lundee, 2010 ) However, really a few(prenominal) people are cognizant of the benefits of genetically modified nutrient and the additives. A take after was conducted in Korea in which it was found that consumers had really small consciousness about the safety methods attached with nutrient additives and they thought of them as harmful. So they avoided purchasing procedures nutrient incorporating additives. Hence it was found that consciousness amongst the people sing the benefits of modified nutrient merchandises and additives was necessary to avoid misinterpretations about them that were created chiefly by traditional media.ADVERSTINGaaa?S ROLESo different advertisement techniques can be used to inform people about the alterations in clime through planetary heating and the how the nutrient job can be solved through familial alteratio n and additives. The survey in Korea suggested that in cusps, booklets and postings have a immense impact in conveying cognition to the consumers about the benefits of the preservatives and familial technology in guaranting nutrient safety. This advertisement technique was used during a study in Korea in which after exposing the audience with the postings they most of them agreed to utilize the additives and modified nutrient merchandises. They came to cognize that politics has plan regulation bounds like ADIs for additives and preservatives to maintain consumers safe. ( Shim, Seo, Lee, Moonc, Kim & A Hee Park, 2011 ) . Such awareness runs should non merely be on a little graduated flurry but other ways of communicating like telecasting and newspapers can besides play an of import function in this respect. Creatively and sagely knowing advertizements can act upon and learn multitudes to do the correct picks for their nutrient ingestion.ETHICAL ISSUESWhen new engine room like t he genetically modified harvests is introduced there are certain respectable issues that come across. The inquiries arise if the engineering will guarantee general public assistance through enhanced safety of nutrient or does it brings injury for consumers and environment. Besides, if the engineering provides any deductions for the consumeraaa?s rights like to inform the consumer sing what he is eating. Furthermore, has the engineering introduced deductions for the scientists for their freedom in making research in a manner that secures their personal award? Finally inquiries related to rule of justness may originate in such a manner as who will be profiting from the latest engineering and how will they counterbalance for those who are non profiting. ( Nuffield Council on Bioethics )CONCLUSION AND RECOMMENDATIONSWhen there are climatic alterations, certain things must be done to manage them instantly. These include safety steps for nutrient, theorizing procuring nutrient points, su pplying clean nutrient and H2O, acknowledging and responding to climatic alterations and nutrient borne diseases and educating multitudes about the safety of nutrient through runs. All this requires assorted dexterous groups who perform their occupation good, know about their responsibilities and have effectual squad coordination abilities. Proper planning has to be done to provide to these state of affairss by government activity and other sectors. These programs should pass on nutrient security hazards as the consequence of climatic alterations along the nutrient concatenation. This needs intersectoral analysis of countrywide infrastructural and treating ability to play off to sudden alterations. ( Jaykus, Woolridge, Frank, Miraglia, Gollop & A Tirado )The long term there is a demand to present new engineerings like genetically modified nutrient merchandises and additives can guarantee that safe nutrient supply is maintained. There is a demand to organize procedure and label n utrient points to help the consumer in keeping his healthy diet and forestalling fleshiness and diseases. Besides, sustainability of nutrient concatenation has to be maintained. ( Lazaridesa )Last, consciousness is highly indispensable to be created amongst the multitudes about the latest engineering that is to be used in guaranting nutrient safety. This can be done through focal point groups, publicities, in-store signage, vouchers, client trueness cards and Internet consciousness. Furthermore, legal stairss have to be interpreted by authoritiess of several states to guarantee that the genetically modified nutrient and additives are free from chemicals that are harmful to human wellness. Merely in this manner we can battle the effects of planetary heating on the production of nutrient.

Case Study One- Rio Tinto: Redesigning HR Essay

1. SynopsisRio Tinto, an international London based mining and mineral company was severely impacted by the global recession in 2008. such(prenominal) an impact forced unprecedented workforce reductions worldwide and decentralized HR perplexity had to be brought in under a single umbrella to at hug drugd an orderly and efficient system that would support the organizations future productivity. This new proactive approach to management, utilization of technology, and preparation of the employees proved to help uphold the company and set the stage for continued future operations.2. Answer the QuestionsQ1. How did Rio Tintos revamping of HR help with minimizing the potential problems with the reduction in force? The entirety of management to engage in strategic human resource planning is what had been revamped in the Rio Tinto organization. Engaging in centralized global planning, maintaining effectiveness, awareness in serving the surmount interests of the entire organization, and n ot carrying out decentralized single foc go ford HR at all sixty individual business sites was a positive, yet required culture shift leading to increased efficiency. The intention to control issues and serve the best company interests were to maintain integrity, hold down costs (which could have been in legal fights and time), sensitivity to those affected persons and business units, and establish a data management system that handles international staffing and succession planning.What role would an HRIS have to play in managing a RIF?The role of Human Resource Information System(s) in any organization is to give employee asset visibility to enable management decisions and planning easier. In a perfect world, all employee records from hire to decision time would give a more complete picture on all employees past, present, and future think of to the organization. The comprehensiveness of a database with all the intricacies loaded in to handle future plans, regional requirements,tr aining and education, critical skills, performance data, and succession planning allows managers the ability to pull in exactly where to eliminate positions and personnel that do not add to organizational productivity.Q2. Without a consistent philosophy, policies, and approaches to reduction in force (or any other disruptions in the future) what would the likely reactions from employees be? The first collective employee reaction management will see, whether the entire reduction in force plan is revealed, would be that of the union(s) being up in arms that there will be any employees getting the pink slip. The on the job efficiencies and reduction in productiveness could occur if employees release disenfranchised and are left wondering on whether they have a job tomorrow. Managers and employees who generally have a minor trust issue ordinarily will withdraw from each other, which will result in work team dysfunctional behaviors and creativity will stalemate. If left to its own dev ices, strikes, walkouts, or employee overthrow could become the extreme results of poorly constructed philosophy, policies, and management approaches.3. Describe a Similar Personal ExperienceDuring the mid-to-end of the 1990s, during my career in the US Army, we had a reduction in force (RIF) that was conducted very poorly. The perceived best interests (Washington politics) for the organization and centralized decisions were implemented without regard for the work units spread across the globe. There was no real use of a common sense approach to succession planning and ultimately we lost an unacceptable amount of mid-level managers that caused a knowledge gap that took nearly ten years to correct. At the time, the HRIS was not fully in place with management understanding the capability of the tools possible in making decisions. Changes since that time have alter in teaching management to leaders and in the near future, a RIF is on the way with the drawdown after we get our forces back here from the Middle East. We should consider and evaluate the historical lessons of the past.

Prescribing in practice Essay

IntroductionThe following assignment will discuss and break down a prescribing episode, within class period, make headwaymore will discoverline safe prescribing from the Nurse Prescribing Formulary (NPF, 2013-2015).To be able to analyse and reflect on my new character as Community Practitioner Nurse Prescriber (CPNP) I will use Gibbs (1988) reflective warning and a structure that will allow the use of a character reference model (Appendix1,Fig1). The focus on prescribing within nursing profession was first brought into discussion by Royal College of nurse (RCN) in 1980 but has turn up to be cornerstone later was part of the government agenda as a result of Cumberlege report in 1996.This report outlined the need for guard to become a prescriber e superfluously in participation settings to provide customers with better c be, safe and practical access to medication (Nuttal, 2008). Furthermore The Medicinal point of intersection Prescribing toy 1992 outlined changes in cir cumstances including nurses as prescribers, followed by recommendations made by Crown Reports1999 that suggest that health visitors (HV)) should be authorised to prescribe from a particular list, identified as the nurse prescribers formulary (NPF). (DH,2004).ScenarioFor the role of this assignment all names has been changed to maintain confidentiality according to NMC (2008).The following scenario it is in relation to a situation experienced while on the morning screw up clinic working alongside my mentor .A mother Lisa come for a fixity weight represent for her 4 month old child called crowd .While discussing with Lisa her son weight progress ,she mentioned about her son having very dry scaly skin on scalp since birth moreover Lisa rationaliseed that sometimes skin on the scalp become like a patchy sour rash and pile regain uncomfortable , at times not settling. Edwards (2010) suggest that victimization a holistic assessment it is very important when coming in contact w ith the invitee as the problem presented back tooth have a drastic impact on the quality of life for child and the family. As a student below the supervision of my mentor we started a holistic assessment of James and finalise with a prescription decisiveness. I start by using open questions cerebrate to James general health and I askedLisa if she had any concerns but she confirmed back to me that there was no issues with his health since birth .To make sure that breeding provided by Lisa was correct and I have accuracy in details exposed I repeated back and she confirmed. As a student practitioner prescriber it is very important to maintain good practice and use assessment frameworks and quotation models as possibility to improve and gain better skills(Nuttall,2008).The ConsultationThe purpose of the consultation model in prescribing practice is to assist nurses in stationing strategies to deliver a diagnoses and ultimately the appropriate prescription .There are various con sultation models utilize in practice with normative or descriptive character , however for the purpose of this case scenario I will concentrate on Roger Neighbour 1987 consultation model. Moreover Neighbour (2005) outline through his model consultation as a journey divided by check points , connecting which is the first point where leaf node establish the relation with the practitioner is essential followed by summarising, handing over, safety netting and housekeeping. To progress further it is relevant to mention influence of communication skills in consultation process furthermore considering that nurse practitioners dont need different communication skills in comparison with other professionals prescribers (While,2002).However(While,2002)found that the need for appropriate environment that can maintain privacy and confidentiality could be a potential barrier during consultation rather than communication especial for those working in client homes. I accept Neighbour 1987 model for consistency and easy to befool in any circumstances moreover stand as a journey establishing relations with the client through empathy and in the same time place the need for balance between practitioner prescriber and client (Tate,2010).Another positive aspect that I took in considerateness when choosing the model was also housekeeping as practitioner have the opportunity through this section to become reflective to avoid any unresolved issues in the first place consultation is complete ( Neighbour,2005) .Despite the decision made to use Neighbour 1987 model I will move further and explain the process and prescribing decision using the principles of good prescribing pyramid ,( Appendix 1, Fig 2)(NPC,1999).Step 1Assessment Consider the patientThe beginning of consultation according to Neighbour,(1987) is connecting with Lisa and building a birth ,however in a noisy environment like the clinic I found this difficult .Despite this barrier I manage to find a sitting subject t hat appear to be more private and had the opportunity to manage a discussion with Lisa to establish that I needed to do a physical interrogation on James .As James was under 16 years of age , acquiesce from parent or guardian was needed ,therefore Lisa give a verbal consent as she was the biological parent (NMC,2013).To proceed further I use mnemonic OLDCARD to asses James with Lisas assistance trying to interact with her and find out if any physical or affective changes occurred.Bryans (2000) suggest that during assessment the practitioner should use knowledge, experience, recognition and prioritisation ,so to proceed further with a holistic assessment and identify symptoms that will help me to rule a diagnosis I snarl I needed to ask Lisa more questions .Following the identified symptoms and physical examination I conclude that this was provenience cap a form of seborrheic dermatitis mainly affecting skin on the scalp with patches and thick scaling and sometimes yellow crusty ( Sheffield et al,2007).It is important to rule out other conditions when taking assessments as sometimes cradle cap can turn into atopic dermatitis or fungal infection much(prenominal) as tinea capitis or easily misdiagnosed with crusted scabies (Yoshizumi and Harada,2008).Further continuing my assessment I was able to conclude that none of this conditions were present in James situation .It was important to discuss with Lisa during consultation family history that could provide additional support for my final diagnostic conclusion .Going thru such topic area Lisa explain that her husband James dad was suffering with atopic eczema since childhood .This was quite an important piece of information as such conditions like atopic eczema ( dermatitis ) are hereditary conditions much (National Eczema Society ,2011).Atopic dermatitis or eczema is a chronic skin disorder inflammatory with pruritic skin that appears mostly on the face ,neck ,bends of the arms or legs caused by the give way in the skin barrier( NICE,2013). Step 2Which Strategy?In order to progress further following discussion with Lisa under my mentor supervision as a CPNP V100 I made a prescribing decision based on the physical examination and the information provided I concluded that James was suffering from cradle cup (seborrheic dermatitis)(NICE,2013).Furthermore Lisa confirmed that James did not have any allergies and was not on any medication .It was important to relieve the discomfort and unsettling times for James and I decided to prescribe an emollient and a bath additive. Pendleton et al (1984) suggest that practitioner should discover client expectation furthermore should take in consideration other treatment options before prescribing .According to NICE (2013) greasy emollients and soap substitutes or bath additive helps to remove effectively the scales, further more regular washing of the scalp and gentle brushing can help to loosen scales. Another stage followed in the Neighbour (1987) is handing over period but after Justin skin on his scalp was carefully examined no evidence of infection was identified so no referral to the General Practitioner (GP) was necessary.Consider the choice of ProductAccording to NPC (1999) practitioners should use mnemonic EASE as can be seen in the chart below to choose appropriate cost effective ingathering for clients.EHow effective is the product?AIt is appropriate for the client?SHow safe is it?EIs the prescription cost effective?To make the appropriate decision for Lisas infant, under the supervision of my mentor I used the Nurse Prescribers Formulary (NPF) and decided toprescribe Oilatum Junior bath additive and cream as I considered this combination more effective in Justins treatment .Moreover the packaging was also appropriate as comes in a pump march and this could reduce the infection risks associated with emollients and types of recipients manufactured (NPF,2013-2015). When deciding the prescription products and quantiti es I also took in consideration Lisa requirements furthermore according to NICE guidelines emollients should be prescribe in large quantities approximately 250-500 grams per week and in the same time cost effective (NICE,2007).It is important when prescribing emollients to discuss with clients /parents /carers possible side effects even this products are considered to be quite safe ,however bath additives should be taken in consideration because tend to leave the skin slippery after bathing the infant( BNFC,2014) .When prescribing a product especially for infants it is important to educate the parent/carer how to use the product and make sure they are aware of any risks and side effects . carry off a contractAccording to (Courtenay and Griffiths,2005) when prescribing we should view the process as a shared decision-making between client and prescriber .The prescribing decision stands as a contract so it was important to remind myself that I should take in consideration Lisa satisfac tion with my decisions .To achieve all my actions it was paramount to have effective communication skills and ability to identify the appropriate therapeutic treatment .Throughout entire process I think that Lisa felt empowered as I hand it over to her the responsibility to apply the emollients on Justin skin ( Braid,2001).As I am not yet non-medical prescriber the prescription for Lisas son was written by my mentor and information leaflets regarding seborreic dermatitis were given to Lisa for further guidance.ReviewAccording to Neighbour (1987) consultation model this step relates to safety netting and refers to follow up of the consultation and possible outcomes. Furthermore together with my mentor we arranged to follow up in ten days to see if Lisas infant was making any progress and treatment was effective .Through this reexamine in ten day time practitioner can identify any more concerns of the parents and possible side effects of the treatment used(DH,2010b).Record keepingFo llowing guidance of the Nursing and Midwifery Council (NMC,2006) it is practitioner accountability to ensure records are maintain accurately and prescription details it is recorded in the infant health record (NPC,1999).Moreover I ensured the details of the prescription and the consultation were entered into general computer system within the next 4 hours following consultation and the GP also was aware of the consultation and products prescribed .According to (NMC,2006) details of the consultation and prescription should be entered into the computer system within forty eight hours with exception for special circumstances.ReflectionUsing Gibbs reflective cycle during consultation process with Lisas infant I had the opportunity to identify positive and negative aspects and reflect on the scenario. In the same time final part of Neighbours consultation model refers to Housekeeping and this stands as another stage that give me the opportunity to reflect on my prescribing decision and c onsultation .I felt that throughout the whole process I used safe and effective decisions even at times I felt a bit nervous however my mentor feedback was positive in regards to my performance .One aspect that I found difficult was the environment ,at the time the baby clinic was busy and noisy and it was difficult to find a private area to conduct the consultation ,but such issues I could reflect on it for my future prescribing practice .ConclusionThrough this experience I able to develop on my new role as V100 prescriber using specific tools like the consultation model and good prescribing steps .Furthermore I had the opportunity to apply appropriate communication skills and medical knowledge along with the legislation to conclude with a safe and effective prescribing practice . A new CPNP I can utilize different assessment tools based on a consultation model along with a decision making framework to support my practice and at the same time reflect on my ability to undertake a pa rtnership greet that responds to client needs and concerns. Definitely this experience has been with great importance for my educational journey as V100 nurse prescriber.ReferenceBaird, A., (2001) Diagnoses and prescribing .Primary Healthcare 11(5)24-26.Bryans, A., 2000. Providing new insight into community nursing know-how through Qualitative analysis of multiple data sets of simulation data. Primary Health Care Research and Development, 1 79-89.Courtenay, M., Griffiths, M., (2005) Independent and accessory Prescribing-An Essential Guide, Cambridge University Press. Department of Health (2004) Extending Independent Nurse Prescribing within the NHS in England. London The Stationery Office. Department of Health (2010b) Nurse Prescribing FAQ, http//tinyurl.com/367d5zx Accessed on 20 April 2014. Neighbour, R., (1987).The intragroup Consultation How to Develop an Effective and Intuitive Consulting Style, Lancaster MPT Press. Neighbour, R., (2005) The Inner Consultation How to Develop an Effective and Intuitive Consulting Style, Second Edition Radcliffe Publishing LtdNational Institute for clinical Excellence,(2013) Seborrhoeic dermatitis. Available on line http//cks.nice.org.uk/seborrhoeic-dermatitis Accessed on 20 April 2014National Prescribing Centre (1999) Signposts for prescribing nurses-general principles of good prescribing .Prescribing Nurse Buletin1.National Prescribing Centre, Liverpool Nursing and Midwifery Council (2006)Standards of proficiency for nurse and midwife prescribers. Nursing and Midwifery Council. London Nursing and Midwifery Council (2008) Guidance for continuing professional development for nurse and midwife prescribers. NMC Circular 10/2008. Nuttall, D.,(2008).Introducing Public Health to Prescribing exert .Nurse Prescribing 6(7)299-305. Pendleton, D., Schofield, T., Tate, P., (1984). The Consultation An Approach to Learning and Teaching .Oxford Oxford University Press. While, A.,(2002).Practical skills prescribing consultation in pr actice. British Journal of CommunityNursing 7(9)469-473. Yoshizumi, J., Harada, T.,(2008) Wake sign an important clue for the diagnosis of scabies. Clinical and Experimental Dermatology (34)6 p 711-714.

Advertising and Society

Advertising and Society Introduction Advertising is said to be like glue that holds cultures together. It exclusivelyows us to share a common fellowship incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertizing influences those judgments. Today because of advertisements conditioning and trend potting, judgments are made on what clothes people wear, what shampoo and kitchen cleaner they use, non on whom we really are.This leads to a certain pointedness of hearty discrimination and emotional insecurity especially in younger population. In publicise, socio-cultural dimensions came in 1920s. Agencies and publicists no longer sought only to convey fair game facts astir(predicate) the products but they also link products with a lifespanstyle, permeate them with glamour and p easeige, and persuade consumers that purchasing an item could be, as historian Al an Brinkley describes it, a personally fulfilling and enriching experience. (Alan Brinkley, 1991 648. ) historical backgroundIf we recall the history of ad the first thing that came into our mind is the old papyrus from Thebes dating back close 3000 years ago. History of side of meat monastic order showed that the spread of in piddleation in an organized way began with the development of newspaper. Newspaper started carrying advertisement in mid 1600s. The industrial revolution in nineteenth century resulted in great commercial growth and provided a great reenforcement to advertizing. With the development of the technology after the Second World War many another(prenominal) changes took place in advertising.As more and more advanced systems got introduced, they changed the whole scenario of the society. Although these developments in advertising are of great value but on the other evanesce they also generated huge criticism. The aim of advertising in society is to sell the goods in a particular kind of economy. It is because of advertising which is a major form of modern social parley that one and only(a) can understand his society in new ways. Overview In this chapter on advertising and society, the rootage aimed to examine ifferent critiques and discover concepts related to advertising and its impact on society. To persist his argument author used dissimilar theories and researches that supports or negates advertisings impact in sexual congener to society. The main approaches that the author discussed in the chapter are pluralistic positions, Neo Marxist positions and cultural critiques. According to author the pluralistic positions focused on the usefulness of consumptions and options on tap(predicate) for the consumers and the economy.Neo-Marxist views argued that advertising flatters to deceive. It undermines use value into exchange value. Its representations incorporate the meanings of the dominant ideology. On the other hand cultural approach emphasized on the harmful effectuate of commodifications. To discuss ab unwrap the main critiques that he took in order to fulfill his objective the author examined studies by different researchers about these approaches. The first study mentioned was by Sinclair who saw the critiques in terms of an opposition between optimistic and pessimistic views.According to Optimistic view advertising is used as a tool for work of economy while pessimistic saw the advertising in relation to economy as a destruction of social and cultural values. To further support his argument two more important perspectives were discussed in the chapter i. e. , Capitalist pluralism and political economy Theory. Capitalist pluralism argued that advertising is an optimistic tool for providing information about goods and function where as Political economist regard advertising as working tool under the power of media institution or in other speech media monopoly.These perspectives of capitalistic pl uralism and political economy were further discussed by Doyle in 2002 who pointed out that there exist a strong family relationship between the advertising white plague and economic wealth by arguing that although advertising contributes to economic growth it doesnt mean that it also contributes to the well-being of the society. Then he discussed about the situation of advertising in developing ideas about the imaginary world. To elaborate his point the author added the analysis by Cronic in 2000. who argued about the imagination of audience and their relationship and said that they cannot be discovered.Moreover he discussed the post modern and cultural critiques of advertising which were based on the modes of consumption. Then he put studies by Matterlart in 1991 and Kenway and Bullen in 2001 which emphasized on the domination of public space and consumption of advertising where as Jameson in 1991 and Baudrilland in 1988 argued about post-modern ways of criticizing advertising. They said that there is a lack of distinction between the real and imaginary world. The main crux of their studies was that advertising creates hyper reality.In order to relate advertising with other different phenomenons he discussed about banter, ideology, myths and representations. According to author there is an interrelationship between discourses, ideologies myths and representations. For discourses he took the example of car advertisement that how they used technology as a discourse in relation to different environments Moreover he added myths as false ideas about consciousness of ideology as in advertisements of beauty products. According to him advertising not only affects our consciousness but also alter our perceptions about the social world.Fantasy is also an important factor in advertising which is all about idealization and mythmaking. In view of author female representation is an important factor in advertising. To highlight he took the example discussed by Goldman a nd Papson in 1998 on women representation in advertisements of Nike. They argued that or so of the advertising comprised of the representation of women as a sexual object or product. In Advertising stereotyping of genders are also found. At last author has put a light on the children advertisements when there is gendered representation.According to different studies particularly by Johnson and Young (2002) in this chapter argued that gender differentiations increased commercialise targeting. Analysis Ever since the dawn of advertising, many complaints and concerns have been spreading everywhere and cannot be controlled. Several questions arise in the minds of the people regarding the influence of advertising. For instance does advertising has have a strong impact on society? Does it obviously influence the millions of people? The information related to the birth and growth of the media, have create society to think about the consequences of new technology.The emergence of media h as given us great power and knowledge even then we see its consequences in our lives and in whole society. However, many people feel that advertising has had great minus consequence. The present chapter which is on advertising and society provided in depth analysis on role of advertisements in relation to society. The literature provided in the chapter revolves around the various studies and approaches which linked with the different aspects of advertising and its consumption effects over society.Moreover we came to know about the changing historical perspective of the advertising. The main critiques regarding advertising and society which were included in whole section (Neo Marxist positions, pluralist positions and cultural critiques) formed the base for rest of the researchers who further worked on it. Although these positions were very authentic to describe his argument about pessimist and optimistic views. It would be more clarified if the author put more different perspective s like Modernization theory.Modernization theory is more related in the sense that it deals with mass media that plays a very important role in transforming of the societies. As advertising contact with the media helped the process of transition from traditional to a modernized state, characterizing the mass media as a mobility multiplier which enabled individuals to experience events in far off places forcing them to value their traditional way of life. Exposure to the media made traditional societies less bound by traditions and made them aspire to a new and modern way of life. Daniel Lerner, 1958 56) When ones discussed about the different perspectives regarding advertising and its impact on society one has to take into consideration gradual changes in its culture. This can be explained in a way that culture of advertising has switched from information to a more abstract way to communicate with consumers. Previously in 1970s more informative advertisements were shown to the con sumers which helped them in making decisions by identifying the confirmings and the negatives of competitors and their products.Then in 1990s focused was on emotional advertisements and in 2000 with the emergence of cyberspace advertising industry experienced a boom. With the internet traditional informative advertising got changed by encouraging interaction with consumers by clicking on various sites and links. Eventually these methods of advertising offered a new way for consumers to conk more interactive in the process of marketing. This was the lacking point of author, he should have to mention about this changing shift in advertising in relation to society after discussing the main critiques.In his studies there was a lack of link between the pessimist and optimistic views. All of them were presented in such a fox way that one cant comprehend what the author veridically privationed to communicate. The major studies he took to support his argument depicted that advertising has got an wayward effects on our society as he related the terms like monopoly, deceive, imagination and commodification and mentioned that advertising is performing key role in lessen our social and cultural values etc.On the other hand some of the studies were showing advertising as a substantiative tool towards the information and education of the society as mentioned in the capitalistic pluralism that saw advertising as an information provider. Although the author has provided many good theories to explain what actually advertising is and what role it is playing in society but it failed to provide a strong link between advertising and norms of the society.To support this argument we can take the example from social communication in Advertising which provides a clear debate on advertising and society where a survey of the controversies on advertising. Here the authors viewed advertising as an influential form of social communication. Another important contribution that autho r should have mentioned in order to explain the positive role of advertising in society is by Leiss/Kline/ Jhally who worked on role of social communication in advertising (1978), described the origin of consumer culture and how the shift from industrial to consumer took place.Moreover they clearly pointed out that advertising agencies played a zippy role in modern advertising industry and advertising is the central institution for the market-industrial economy. One of the shortcomings of this literature was not to highlight media monopoly while discussing about political economy and the power of media institutions because the concept of media monopoly by Bagdikians played a very vital role in history even till now dominating the advertising.Critical researches play a very important role to study effects of advertising in relation to society as they address the social and cultural effects of communications and its role in propagating unfair social order. In the previous discussion author failed to mentioned the importance of persuasion of consumers regarding advertising in relation to society. Another missing point while discussing about the consumer behavior is related to the buying behavior because most of the advertisements aim to affect the purchasing decision of the consumer in the market.Moreover it is proven that advertising has become a powerful force in terms of persuading society to support the product, service, or idea. So, consumers tend to buy it to make them feel good and beautiful. Two most important contributions in critical researches are by Williamsons decipherment Advertisements and Ideology in advertising (1986). They have examined the content and structure of advertisements for their distorted communications and ideological Impact. Employing of semioticals played an important role in examining how advertising persuade consumers.At one point author discussed discourses, myths, ideologies and representation. There he failed to mention abou t semiology and content analysis because these four are basically the derivation from semiotic and content. Because semiology is all abut the study and importance of language for the communication of message. To support this point a study was done on The Theatre of Consumption by Jhally in 1987, in which the researcher examined the structure and content of advertisement using semiotics and their social and cultural impact using Content Analysis.The conclusion gaunt from study clearly showed that advertisers use different codes and strategies to appeal different audiences. The codes are beauty, female relations, romance and fraternity for both males and females. Both the studies on social communication and advertising and on codes by Jhally are very important studies that provide a very useful analysis of how advertising play a vital role in producing consumers and how the consumers reshaped themselves in the society.If author included such studies in his chapter, it would provide a strong argument regarding discourse, ideology, myths and representations. As far as discussion by author regarding gendered representation in advertisements is concerned he did a tremendous job by describing the huge effect which is related to a persons dissatisfaction of the tree trunk by stereotyping women and men, that if ladies wanted to be beautiful they have to show such qualities like fair color, long and beautiful hair, skin tone, etc. , and for men if they want to be handsome they have to hold the worked-out body, etc.Also, portrayal of women as sex objects in most of the commercials changes the perception of people on women as homemakers. Some major points that author should include in his literature are related to various advertising trends. Most of the important trends of advertising related to consumers need to be mentioned when one is discussing about economy, markets and their relationship to customers. As we know that advertising costs a lots of money and that mone y comes from the consumer. For example hidden costs, lying to customers and censorship etc.Almost all advertising companies bend and curve the truth for their personal benefit and for promotion and advertising of their product. Even the Companies exaggerate certain features of their products. One of the true purposes of advertising is to set trends that the customers will follow. One of the draw back of advertising is not to focus on censorship even the author didnt mention any positive suggestions regarding this. Because element of censorship played a very important role in the inception and elimination of any phenomenon.Conclusion Although the author has been successful in high spot the changes in society caused by advertising but on the other hand his study was highly abstract and failed to provide deep insight into the actual phenomena of the society because most of the researches taken by author were not analyzed in detail. Moreover he didnt mention any useful suggestions rega rding how a society can be organized with the meaningful use of advertising and reduction of the unnecessary exaggeration of the products.Finally, it is being concluded that advertising has got a positive as well as negative impacts over society. There is a need to focus on the balance that what should be necessary and what should be not. On the other hand advertisements can create contentment and discontentment simultaneously. The marketing of products and our society depend so highly on advertising that even its negative effects on society cannot offset its positive socio-economic impacts.

Woodstock Music and Art Festival

Woodstock started out as just a big bash and terminate as a once-in-a-life-time occurrence. The original Woodstock-goers share a bond and singularity that will be hard, if not impossible, for anyone to ever reproduce. Who started such a party? Why was it started? Did the promoters believe it would issue out quite like it did? What was the real Woodstock experience actually like?Four very younker and very different men sponsored Woodstock John Roberts, Joel Rosenman, Artie Kornfield, and Michael Lang. John Roberts was the oldest, at age twenty-six. Being heir to a medicinestore and toothpaste manufacturing company, he supplied most of the money. In 1966 he met Joel Rosenman, who had just graduated from Yale Law School and was playacting guitar for motel lounge bands in the Long Island area. By 1967 they shared an apartment and an idea for a screwball frivolity show about two guys with unlimited resources who are always getting involved with crazy innovations. p stilt looking f or new ideas to help the show, they essentially became the characters of it. Artie Kornfield was the vice president of Capital Records and had writ cardinal at to the lowest degree thirty hit singles. Michael Lang was the youngest in the group, at age twenty-three, and was the manager of a rock group called Train. In December of 1968 he met with Kornfield to discuss a record deal.They hit it off now and ended up sharing some similar ideas. One for a cultural exposition/rock concert/ parody and an oppo point for a recording studio set one 100 miles from Manhattan in a townspeople called Woodstock. Their only problem was getting the money to finance it. Their lawyer recommended they talk to Roberts and Rosenman. In March of 1969, afterwards a written proposal and a discussed budget of about half a million dollars, the quaternity partners formed a corporation called Woodstock Ventures.The Woodstock Ventures team planned to create the worlds largest rock n roll show ever. They preci ous it to include the back-to-the-land spirit, yet still be easily accessible. They ended up leasing an industrial park in Wallkill, New York (about twenty miles from Woodstock, NY), from a man named Howard Mills, for ten mebibyte dollars. They planned the music and art feast to take place on gilded 15, 16, and 17, 1969. Over seventeen major acts were planned including Janis Joplin, Jefferson Airplane, The Who, Creedence Clearwater Revival, Blood sudation and Tears, and the Grateful Dead.2 The slogan, Three Days of Peace and Music, and the symbol, a catbird perched on a guitar, were concur on by the four be face they thought it would help break the hype about the concert creating violence. They leased Allan Markoff to be in charge of setting up the sound system, which at the amplifiers lowest setting would cause pain to anyone within ten feet of a speaker. Since they couldnt entice a big movie studio to acquire the pass, they got Michael Wadleigh, who had a strong reputation as a cameraman and director, to do the job.The planning was not well-situated and Woodstock Ventures ran into a lot of problems. Wallkill residents found out about the festival, which was estimating an attendance of about two hundred guanine people, and got scared. They did not want hippies and rioters disrupting town life. They held a meeting on July 15, 1969 and passed a town ordinance, which banned all events that would draw a crowd of more than three thousand people.4 Joseph Owen, the assistant town attorney of Wallkill, made clear the penalty to such a violation, a fifty-dollar fine and/or six months in prison for each officer of the corporation for each day.5 Since Woodstock Ventures had already collected nearly three hundred thousand dollars worth of tickets (the cost for a one day ticket was seven dollars, a weekend ticket cost eighteen dollars), they had no choice but to find an alternative location for the festival.Elliot Tiber, owner of El Monaco (a resort on White La ke), read about Woodstock getting tossed out of Wallkill and realized that he had what Woodstock Ventures needed, a permit to hold a music festival in Bethel, New York. He contacted Lang who immediately came out to El Monaco. However, the resort was only about fifteen acres and they needed a lot more land than that. Tiber then thought of his friend, Max Yasgur, who owned a massive dairy acquire right outside of Bethel. On July 20, 1969, Woodstock Ventures agreed to rent six hundred acres of the farm for lxxv thousand dollars. Bethel residents started to read about Wallkills worries about the festival and they started to feel like the concert was pushed on them. George Cobb and other small landowners advised Bethel town attorney, Fredrick Schadt, and building inspector, Donald Clark, not to approve their permits.7 The landowners pressed charges against Woodstock Ventures to get them to increase security measure and sanitation levels. After several meetings and payoffs the court rel eased a statement saying, The differences between the parties have been resolved. The motion is withdrawn.At expiry Woodstock was really going to happen. By Thursday, August 14, 1969 in that respect were already about twenty-five thousand people at the site and more coming. The main highway, Route 17B, was backed up nearly ten miles. Hippie groups like the Pranksters, the Hog Farmers and Wavy Gravy set up side typifys, kitchens and shelters to set a precedent for people who had never camped before and to help pass things in order.9 On the morning of Friday, August 15, 1969 several hundred New York police officers, hand-picked by Woodstock Ventures and promised fifty dollars a day, showed up to help keep order throughout the weekend. However, when they arrived they received a message stating that if they participated they may be subject to departmental censure. some(prenominal) stayed to work under fake names and the agreement of being paid ninety dollars a day.10 Woodstock Vent ures rancid to the hippie groups to help with security and handed out passwords and symbols to the most fit. Around noon the ticket-takers showed up and cute everyone to walk out and comeback in with their tickets ready. But security found this to be ridiculous and dictum the only solution to be to take down the fence so everyone could enjoy.Drugs were as uncontrollable as the weather. The smell of burning marijuana filled the air. Acid was being passed out in Kool-Aid and other nonpoisonous forms. Drugs such as heroin, opium, and mescaline were also being distributed throughout the festival. By midnight on Friday it started to rain and only let up the whole weekend. Nearly four hundred and fifty thousand people were jammed together camping in the mud and sharing their love with each other. By Saturday morning there was already a sustenance crisis. Local groups set up free kitchens and the National Guard had food and medical supplies flown in by helicopter. Three main medical tents were also setup to help cook the patients. There was one for people experiencing bad drug symptoms, another for people with bad cuts and abrasions (especially on the feet) and the last one was for people who burned their eyes from staring at the sun too long.A conglomeration of thirty two groups performed during the three day Woodstock event. On Friday, August 15, 1969 at 507pm Richie Havens entered the stage and started the music. undermentioned his act was Country Joe McDonald, John Sebastian, Bert Sommer, Tim Hardin, Ravi Shankar, Melanie, Arlo Guthrie, and Joan Baez. On Saturday, August 16, 1969, around 1215pm, Quill came on, followed by Keef Hartly, Santana, Mountain, fagned Heat, The Incredible String Band, Grateful Dead, Creedence Clearwater Revival, Janis Joplin, Sly and the Family Stone, The Who, and Jefferson Airplane. On Sunday, August 17, 1969, Joe Crocker took the stage around 200pm, collect to a huge storm the music had to cease and did not continue until a bout 700pm. At that time Country Joe and the Fish came on, followed by Ten Years After, The Band, Blood Sweat and Tears, Johnny Winter, Crosby Stills Nash and Young, The capital of Minnesota Butterfield Blues Band, and Sha-Na-Na. Last but not least, on Monday, August 18, 1969, around 830am Jimi Hendrix walked on stage for an unforgettable ending. He played to a mere forty thousand people and officially ended the Woodstock Music and Art Fair at 1030am.Woodstock was more than just an art and music festival it was the capstone of an era and a cultural jungle. People of all sorts attended Vietnam vets, black militants, anti-war protestors, rednecks, anti-gays, ban drug advocates, pro-government advocates, legalize drug advocates, gays/lesbians, and anti-government advocates. Although it might have seemed to be the start of a civilization collapse, it actually became the site of a mini-nation, in which minds were open and love was free. The people who came together on August of 1969 crea ted an unforgettable bourne of the twentieth century, which changed the world forever. Gary Proud, an original Woodstock attendee, said, You can shake off the mud, the music will fade, but you can never forget the emotions.